Sleep Inn by Choice Hotels 2023

Happy to Help Video Campaign

Rooted in Community

Sleep Inn is a trusted client of ours. We have produced many projects for them, notably the Happy to Help video campaign. This campaign, created specifically for the 2023 Choice Hotel Convention brand session, was a strategic series that showcased two Sleep Inn owners. Working with Sleep Inn's brand management team, we delivered two documentary-style short videos and a motion graphics animation. Our creative development reflected Sleep Inn's commitment to connectivity, community, and outdoor access. These three concepts became the overarching themes of this campaign. 

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Each Sleep Inn property is privately owned; one location may seem disconnected from another property across the country. However, all Sleep Inn owners are connected through a rich hospitality culture and dedication to the brand. To visually show this, our strategy was to incorporate tree roots as a nature-inspired theme to illustrate this series's message of community and connectivity. This tree root theme tied together the different locations and acted as a smooth transition element. This design was used throughout all three videos. For the documentary-style videos, we featured two unique owners. Our first stop was in Chiloquin, OR, where we met with Ellsworth Lang, owner of Klamoya Casino Sleep Inn & Suites. Our second trip was to Bryson City, NC, where we connected with Andy Bhakta, owner of Sleep Inn Bryson City, Cherokee Area. Ellsworth and Andy were selected to be featured in this video campaign because of their top-performing hotels. Andy and Ellsworth are passionate about the celebration and preservation of natural spaces while also prioritizing the care needed to maintain their hotels. They were perfect subjects for this campaign's message. 

We wanted the audience to feel inspired by the owners' genuine impact on their communities. To show this, we featured natural spaces and interiors and focused on shooting similar frames both outside and inside. Through tracking shots, seeking shots, open space shots, and creative frames, we could merge exteriors and interiors to feel more connected. Regarding mood, we aired on the side of clear, bright frames. We stuck to an organic interview style and helped coach the talent where needed. Combined, these production choices cultivated an optimistic visual experience. Our post-production efforts resulted in an authentic video campaign that guided the happy-to-help storyline. Overall, our collaboration with Sleep Inn's brand management team ensured we delivered a strong campaign that featured Sleep Inn's commitment to connectivity, community, and access to the outdoors. The campaign was well received at the convention and ultimately led us to an opportunity to gain three new clients: Country Inn & Suites, Comfort Inn, and Park Inn.