Lights, camera, action. Turning Points for Children lights up the night with this annual virtual program.

Turning Points for Children hosted their annual Kids at Heart gala to showcase their work's impact and recognize the honorees who support their mission, inspiring attendees to take action. The theme was "Light Up the Night" and "Families made stronger and futures made brighter." Since the shock of the Covid-19 outbreak, the event moved from in-venue to virtual. After many hours of planning, we decided to pre-record the entire event but produce the program in a way that felt organic and free-flowing. The honorees were PHMC CEO Richard Cohen, PECO CEO Mike Innocenzo, and Skai Blue Media Founder & CEO Rakia Reynolds. 2019 was an unprecedented year bringing out inequalities and suffering in Philadelphia communities and shined a light on stories of heroism and dedication from the frontline workers. Turning Points decided to spotlight staff stories, narrated in the moth style (https://themoth.org) with emotion, a little lightheartedness, and fun. The honorees and employees were asked to deliver their stories. Like The Moth, authentic and engaging branded video created a reflective, personal, and vulnerable side that made the individual take action. The participants did a fantastic job touching on different human elements; raw emotion, humor, passion, self-deprecation, determination, and banter to keep the organic style that The Moth achieves. The event had a profound impact on the Philadelphia community, bringing to light stories of heroism and dedication from the frontline workers.

Creating virtual programs and branded video content was a challenging yet rewarding process that required the coordination of many moving parts. The finished segment, which ran for approximately 48 minutes, included a variety of content, from motion graphics and slides to interviews and official branding. To ensure the quality of our work, we divided the project into segments and shared them with the client for review. Each component underwent critiques, review, and proofing. Once approved, our team expertly edited the pieces into a cohesive finished product. We then organized all branded video content elements into one timeline to create a seamless viewing experience. Throughout this process, we worked closely with our client's graphic and branding team to ensure everything aligned with the event's guidelines and Turning Points for Children's mission.

After countless hours of refining and tweaking, we finished the branded video content and moved to the stage. The program aired on Zoom on November 2nd, hosting the entire workforce, families, and leadership team of Turning Points for Children, along with board members, donors, and other interested parties. This project was our 3rd year in a row handling the gala and our first virtual gala. The event was a major success and helped Turning Points for Children retain membership and fundraising during quarantine. We are thrilled and honored to work with such an organization whose impact and reach in Philadelphia are unmatched.