The Mill Creek School at PHMC is a secondary educational program for adolescents in grades 7 through 12 with personal, emotional, and academic difficulties. It is the passion of the leadership to deliver an effective, thoughtful, and transformative curriculum. Our task was to create a video campaign featuring a brand culture video and six social media assets to reintroduce and rebrand the school as a nurturing, progressive, and forward-thinking institution.
Learn more about The Mill Creek School at PHMCTo inspire the audience, we interviewed five essential leaders and staff of the Mill Creek School to share their professional insights. The power of the interviews weaves high-level messages and storylines so that the video series can educate and inspire families and decision-makers in the Greater Philadelphia region and beyond. During the 2.5 days on-site, we wanted to elevate what makes Mill Creek unique, not only in their academic approach but also in how they use therapeutic techniques to engage with the different personality types of the student body. Through strategic learning modules such as WORC and psychoeducation, the school has a 100% graduation rate, and about 85% of graduates attend college.
"It's not just the academic program that makes our students successful here. It's the relationships that our staff and administrators build." - Dr. Maria Kreiter, Mill Creek Executive Director
Overall, this full-service branded video production highlights the creative, collaborative, and professional culture at Mill Creek. Layers of family, friends, and student life are also delivered. Throughout this advocating video series, the focus is on the supportive curriculum the school provides. Through creative and personalized frames, we captured the students in a comfortable, artistic manner—incorporating art, music, and genuine student interactions.
